Halvane Coffee Roasters Website Audit

Executive summary

Halvane Coffee Roasters has a clear product range, a simple navigation and an appealing brand. The product pages and listings follow one consistent layout, so fixes to shared templates and components will apply across the whole shop. This audit found 65 issues: 4 critical, 16 high, 28 medium and 17 low.

The shop is not yet ready to take orders. The checkout link returns a 404 error, and every 'Add to cart' button is a plain link to /cart/ with no product attached. Out-of-stock items can still be 'added', and the cart cannot be edited. The legal layer a UK webshop needs is also missing: the 'Terms & conditions' link returns 404, and there is no returns or cancellation policy and no company identity or geographic address. The privacy policy is four sentences long, and an analytics cookie is set before the visitor makes any consent choice. Key facts contradict each other. House Blend costs £8.95 on listings but £9.95 on its page and in the cart. One product is described as both 250 g and 1 kg. The free-delivery threshold appears as £40, £45 and £50, and the returns period as 14 days, 30 days and 'no returns'.

Most issues share two causes. First, facts such as prices, delivery terms, returns, opening hours and phone numbers are typed separately on each page instead of coming from one source, so they have drifted apart. Second, pages and features were linked before they were built: checkout, terms, gift cards and the brewing guide. Visibility and usability suffer as well. The homepage weighs 5.95 MB because of one unoptimised hero image, which gives a lab mobile LCP (the time until the main image or text appears) of 29.9 s. On the accessibility side, icon controls have no accessible name, keyboard focus is invisible, and SEO metadata is mostly left at defaults.

The ten issues to fix first

1. Fix the House Blend price: it shows £8.95 on listings but £9.95 on its product page and in the cart. Use one price everywhere. K5
2. Correct the self-contradicting pack size: the heading says 250 g but the description says 1 kg bag. P1
3. Publish terms and conditions and fix the 404 'Terms & conditions' link in every footer. L1
4. Publish one returns and cancellation policy, including the 14-day cancellation right and its exceptions, and replace the conflicting 14-day, 30-day and 'no returns' statements. L2 K6
5. Add the legal entity name, company number and a geographic address to the footer and the contact page. L3
6. Stop the analytics cookie from loading before consent, add a first-layer 'Reject' button and a cookie policy, and rewrite the privacy policy to cover UK GDPR Art. 13. V2 V1 V3
7. Wire up the purchase flow: make 'Add to cart' add the chosen product, disable it for out-of-stock items, and make the checkout link work. C1 C2 C3
8. Use one free-delivery threshold instead of £40, £45 and £50, and one set of opening hours and one phone number. K1 K2 K3
9. Give the search, cart and image-link controls an accessible name, and add visible keyboard focus styles and a skip link. A1 A2
10. Compress and resize the homepage hero image (page weight 5.95 MB, lab mobile LCP 29.9 s), and fix or hide the 404 'Gift cards' menu link. T1 N1

Patterns across the site

These root causes explain most of the individual findings. Fixing the cause is faster than fixing each symptom.

Legal & trust

L1

The "Terms & conditions" link in the footer of every page returns 404, and no terms page exists

LargerCritical

Page

All crawled pages, including https://demo.webverdio.com/, /shop/, /about/, /faq/ and /contact/, /terms/

Issue

The sitewide link "Terms & conditions" points to /terms/, which returns 404. This audit tried 11 common terms URLs (/terms-and-conditions, /terms-of-service, /policies/terms-of-service and others). All returned 404, so the shop appears to publish no terms of sale.
“Terms & conditions”
HTTP status of /terms/: 404 · Alternative terms URLs tried: 11, all 404

Why it matters

For a UK shop selling to consumers, the Consumer Contracts Regulations 2013 require key pre-contract information to be given before purchase. Missing terms undermine trust and create legal risk. This is not legal advice; check with a qualified adviser. Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013

Fix

Publish a terms and conditions page at /terms/ and make sure the footer link and the checkout both link to it. Cover at least the seller's identity and address, prices including VAT, payment, delivery, the 14-day cancellation right and its exceptions, complaints handling and governing law. Have the text reviewed by a legal adviser.

See also

L2, L3, N1

L2

No returns or cancellation policy, and the returns information that exists is incomplete

LargerHigh

Page

Sitewide (no returns page), /products/house-blend/ and other product pages, /faq/, /shipping/

Issue

No returns, refund or cancellation page exists: 9 common URLs returned 404 and no returns link was found on the site. The only returns information is scattered and incomplete. Product pages say "Returns within 14 days of delivery." The FAQ says "You can return any order within 30 days for a full refund, no questions asked." The shipping page says "Please note: we cannot accept returns on opened coffee." None of them explains the 14-day cancellation right, how to cancel, who pays return postage, or how exceptions for opened or freshly ground coffee apply.
“Returns within 14 days of delivery.” · “Please note: we cannot accept returns on opened coffee.” · “You can return any order within 30 days for a full refund, no questions asked.”
Returns URLs tried: 9, all 404 · Returns links found on site: 0

Why it matters

UK consumers have a 14-day right to cancel distance purchases. If they are not told about it before buying, the cancellation period can be extended by up to 12 months. Missing returns information also deters buyers. This is not legal advice. Consumer Contracts Regulations 2013, regs. 13, 29–31 · Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, Regs 29–36 · Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, reg. 13, 28, 29 · Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013

Fix

Publish a returns and cancellation page and link it from the footer, the product pages and the checkout. Explain the 14-day cancellation right, how to cancel (including a model cancellation form), who pays return costs, refund timing, and any exceptions such as opened sealed food goods. If the Shipping page already covers this, give it a clear heading and its own footer link.

See also

K6, L1

L3

No legal entity, company number or geographic address anywhere on the site

Quick winHigh

Page

All pages (shared footer), /contact/, /about/, /privacy/

Issue

No reviewed page shows a legal entity name, company number, registered office, geographic address or VAT number. The footer has only "Halvane Coffee Roasters", "Small-batch coffee, roasted in London.", opening hours and "© 2026 Halvane Coffee Roasters. All rights reserved.". The contact page describes a "roastery shop" with opening hours but gives no street address. The About page invites visits ("Want to visit? Drop us a line on the contact page.") without an address, and the privacy policy does not name the business either.
“Small-batch coffee, roasted in London.” · “© 2026 Halvane Coffee Roasters. All rights reserved.” · “Want to visit? Drop us a line on the contact page.” · “Our roastery shop is open Monday to Saturday”

Why it matters

UK online sellers must make their identity and a geographic address easily accessible. Limited companies must also show their registered details on the website. Missing details reduce trust at the point of purchase. Electronic Commerce (EC Directive) Regulations 2002, Reg 6 · Company, Limited Liability Partnership and Business (Names and Trading Disclosures) Regulations 2015 · Consumer Contracts Regulations 2013, Schedule 2 · Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, Sch. 2

Fix

Add the legal entity name, company number, registered office address and VAT number (if registered) to the footer. For example: 'Halvane Coffee Roasters Ltd, registered in England & Wales no. XXXXXXX, [address], VAT GB XXXXXXXXX.' Check the contact and terms pages too; this page alone does not show them. Confirm the requirements with a qualified adviser.

See also

V3, K9, L1

L4

"4.9 from 2,000+ happy customers" rating has no source or verification statement

Quick winMedium

Page

/

Issue

Below the hero, the line "★★★★★ 4.9 from 2,000+ happy customers" is not linked to any review platform or source. Only one short testimonial is shown at a time, signed with an initial and a city. The page text records "— A., Bristol" while the screenshot shows "— M., Glasgow", so it appears to rotate. The page doesn't say how reviews are collected or verified.
“★★★★★ 4.9 from 2,000+ happy customers” · “— M., Glasgow”

Why it matters

An unsourced aggregate rating is weak social proof. Under the UK DMCC Act 2024 and CMA guidance, businesses must not publish misleading review information and should take reasonable steps to ensure reviews are genuine. Digital Markets, Competition and Consumers Act 2024 (fake reviews) · CMA guidance on online reviews

Fix

Link the rating to its source (for example a Trustpilot or Google profile) and add a short note on how reviews are collected and checked. For example: "4.9/5 from 2,143 verified reviews on [platform]", linking to the profile. Make sure the number shown is kept up to date.

L5

Absolute claims 'none of the caffeine' and 'without chemicals' may mislead

Quick winMedium

Page

/products/decaf/

Issue

The description says "All the flavour, none of the caffeine. Decaffeinated without chemicals." Decaffeinated coffee still contains a small amount of caffeine; the Swiss Water process typically claims 99.9% caffeine-free. "Without chemicals" is an absolute claim that the advertising regulator generally treats as misleading.
“All the flavour, none of the caffeine.” · “Decaffeinated without chemicals.”

Why it matters

Customers who avoid caffeine for medical reasons may rely on the claim. Absolute claims have been ruled misleading under the CAP Code and consumer protection law. This is a legal risk to check with an adviser. CAP Code rules 3.1 and 3.7 · Consumer Protection from Unfair Trading Regulations 2008 (DMCC Act 2024 Part 4)

Fix

Replace the absolute claims with accurate wording. For example: "Full flavour, 99.9% caffeine-free. Decaffeinated with the Swiss Water® Process, using only water, temperature and time – no added solvents."

L6

About page is too thin to back up its sourcing claims

LargerMedium

Page

/about/

Issue

The whole page is about 70 words with no images. It claims "We buy directly from farms in Ethiopia, Colombia and Brazil and pay well above the market price" but names no farms, prices or partners and gives no proof. It also has no photos of the roastery or team and no link to the shop.
“We buy directly from farms in Ethiopia, Colombia and Brazil and pay well above the market price.”
Body word count: ~70 · Images: 0

Why it matters

The story page is where buyers check whether a small roaster is credible. Ethical-sourcing claims without evidence may be treated as misleading under CMA guidance. The page also ends without a route to buy. CMA Green Claims Code · Consumer Protection from Unfair Trading Regulations 2008

Fix

Expand the page with named farms or importers, how you pay above market (for example a price per kg compared with the C-price), and photos of the arch and team. End the page with a CTA such as 'Shop this week's roast' linking to /shop/. Only keep 'well above the market price' if you can substantiate it.

Pricing & products

P1

Product weight contradicts itself: heading says 250 g, description says 1 kg bag

Quick winCritical

Page

/products/ethiopia-yirgacheffe/

Issue

The H1 reads "Ethiopia Yirgacheffe, 250 g", but the description directly below the £11.50 price says "Each 1 kg bag is roasted to order". A buyer cannot tell whether £11.50 buys 250 g or 1 kg.
“Ethiopia Yirgacheffe, 250 g” · “Each 1 kg bag is roasted to order and shipped within two days.”

Why it matters

The quantity is the basis of the price. Contradictory quantity information is misleading and can lead to complaints, returns or chargebacks. It is also a risk under the UK Consumer Protection from Unfair Trading Regulations and the Price Marking Order, because the unit price cannot be worked out. UK Consumer Protection from Unfair Trading Regulations 2008 · UK Price Marking Order 2004

Fix

Correct the description so it matches the actual pack size, and use the same weight everywhere. If the bag is 250 g, change the text to "Each 250 g bag is roasted to order and shipped within two days." Check the shop listing, cart and checkout for the same weight. If several sizes exist, add a size selector with a price per size. Consider showing a price per kg (for example "£46.00/kg" for 250 g).

See also

P3

P2

Product pages lack key buying information: grind, roast, freshness, delivery cost and returns

LargerHigh

Page

All product pages (product template), checked on /products/house-blend/, /products/ethiopia-yirgacheffe/, /products/decaf/ and /products/cold-brew-kit/

Issue

Product pages give only a price, one or two sentences and tasting notes. On House Blend, Ethiopia Yirgacheffe, Swiss Water Decaf and the Cold Brew Kit, none shows a roast level, a roast date or freshness promise, a whole bean or ground choice, the delivery cost or time below the free-delivery threshold, or a link to the returns terms. The shop says "Choose whole bean or ground at checkout.", but /checkout/ returns 404. The Decaf page states no pack size at all and has about 25 words of body text. The Cold Brew Kit page does not say which coffee is included, the brew ratio or the yield.
“Our everyday blend of Brazilian and Colombian beans.” · “Returns within 14 days of delivery.” · “£9.95” · “Tasting notes: Cocoa, red apple”
Product body text: about 25 words

Why it matters

Coffee buyers decide on freshness, grind and roast. A buyer who doesn't know whether the beans are ground for their machine may abandon the purchase or return it. Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, Schedule 2 · Price Marking Order 2004 · UK Consumer Contracts Regulations 2013 (pre-contract information)

Fix

Add a structured info block to the product template covering roast level, roast date or dispatch promise, a whole-bean/ground selector, and delivery cost and time. For example: 'Roasted to order, dispatched within 2 working days. UK delivery £X, free over £40.' Add a link to the brewing guide for suitable methods.

See also

P3, C1, K8

P3

Prices on listings and product pages have no bag weight or unit price

Quick winMedium

Page

/, /shop/, All product pages (product template)

Issue

On the homepage and /shop/, the product cards show "£8.95", "£11.50", "£9.50" and "£9.95" with no bag weight and no price per kg. The Cold Brew Kit card says "two bags of coarse ground coffee" but gives no weight. Product pages that do state a weight, such as "House Blend, 250 g" at £9.95, still show no unit price (£39.80/kg).
“£8.95” · “£11.50” · “Glass jar, filter and two bags of coarse ground coffee” · “£9.50”
Calculated unit price: £39.80 per kg

Why it matters

Shoppers cannot compare value between coffees, or with other roasters, without a weight. Unit pricing rules for goods sold by quantity may also apply. Check this with an adviser. Price Marking Order 2004 (UK) · Price Marking Order 2004

Fix

Add the bag weight and a unit price under each price, for example '£8.95 · 250 g (£35.80/kg)'. Add the same information on the product pages, and state the weight of the bags in the Cold Brew Kit.

See also

P1, P2, K5

P4

Kit contents are labelled 'Tasting notes'

Quick winMedium

Page

/products/cold-brew-kit/

Issue

The field label reads "Tasting notes:", but its value lists the kit contents: "Glass jar, filter and two bags of coarse ground coffee". The kit gives no actual tasting notes for the coffee.
“Tasting notes:” · “Glass jar, filter and two bags of coarse ground coffee”

Why it matters

This is a coffee-bean template label reused for an equipment product. It looks careless and leaves buyers without the flavour information they expect.

Fix

Rename the label to 'What's in the box:' for kits, and add real tasting notes for the included coffee. Make the label a per-product field in the template, so equipment and kits don't inherit coffee-only labels.

See also

P5, P2

P5

Product image shows a coffee bag, not the jar and filter kit

LargerMedium

Page

/products/cold-brew-kit/

Issue

The only image (cold-brew-kit.svg) is an illustration of a single coffee bag labelled "Cold Brew Kit". The product title promises a "1 L jar + 2 × 250 g" of coffee. There is no photo of the jar, the filter or the two bags, and no gallery.
“Cold Brew Kit, 1 L jar + 2 × 250 g”
Images on page: 1 (SVG illustration)

Why it matters

Buyers of brewing equipment want to see the jar's size, the filter and the build quality. A generic bag illustration suggests a different product and lowers trust.

Fix

Replace the illustration with real photos of the full kit contents. Add 3–4 images: the full kit, the jar with the filter in place, the two bags, and the jar in use. Serve them as WebP with srcset.

See also

P4

P6

European shipping does not say which countries are covered or mention customs and import charges

Quick winMedium

Page

/shipping/

Issue

The table lists one row, "Europe", with DPD Classic, "3–6 working days" and "£9.95". It does not say which countries are included, or whether duties and import VAT are prepaid or charged to the customer on delivery.
“Europe” · “3–6 working days”

Why it matters

Since Brexit, EU customers can face import VAT and handling fees on UK parcels. Undisclosed charges lead to refused parcels and complaints. Not telling buyers about extra costs before purchase is also a consumer-law risk in the EU. EU Consumer Rights Directive 2011/83/EU Art. 6(1)(e)

Fix

List the destination countries and state clearly who pays import VAT and duties. Example: "Prices exclude import VAT and duties, which the carrier may collect on delivery." Alternatively, use IOSS to collect EU VAT at checkout.

Conversion flow

C1

Checkout link in the cart leads to a 404 page, so no order can be completed

LargerCritical

Page

/cart/, /checkout/

Issue

The cart page links to /checkout/, which returns HTTP 404 with no redirect. This is the only checkout URL the crawl found, so the purchase flow ends on an error page.
HTTP status of /checkout/: 404 · Linked from: https://demo.webverdio.com/cart/

Why it matters

Checkout is the core conversion step of a webshop. If it returns 404, no visitor can buy, and every euro spent on attracting visitors is wasted.

Fix

Restore the checkout page or point the cart's checkout link to the working checkout URL. Check the platform's checkout route or slug and update the cart template link. Then place one test order from product page to payment confirmation to verify the whole flow, because this audit did not script the checkout.

See also

C2, L1

C2

Every 'Add to cart' button is a plain link to /cart/ with no product attached

LargerHigh

Page

/, /shop/, All product pages (product template)

Issue

Every "Add to cart" control is a plain link to https://demo.webverdio.com/cart/ with no product ID, variant or quantity: 4 of 4 on the homepage, 5 of 5 on /shop/, and the main button on each product page. None of these pages has a form, so the quantity chosen with − and + on product pages is not sent anywhere. This audit did not script cart actions, so whether the product is actually added still needs a manual test.
“Add to cart” · “Quantity: 1”
Add to cart links pointing to identical URL /cart/: 5 of 5 · Forms on page: 0 · Add to cart links pointing to /cart/ without a product parameter: 4 of 4

Why it matters

If clicking 'Add to cart' leads to an empty cart, the main purchase path fails at the first step for every product.

Fix

Make 'Add to cart' a real add-to-cart action, a form or script that posts the product ID, or link it to the product page and label it 'Choose options'. Grind (whole bean or ground) is chosen later, so linking to the product page with a 'Choose options' label may be the clearest route. Confirm the fix by adding each product and checking the cart contents.

See also

C1, C3, C4

C3

Out-of-stock Cold Brew Kit still shows an active 'Add to cart' button

Quick winHigh

Page

/shop/, /products/cold-brew-kit/

Issue

On /shop/ and on /products/cold-brew-kit/, the Cold Brew Kit shows the badge "Out of stock" next to a fully styled orange "Add to cart" button that links to /cart/. The product page also keeps an active quantity selector and offers no restock date, no 'notify me' option and no alternative product.
“Out of stock” · “Add to cart”

Why it matters

Visitors either try to buy something that cannot be shipped, or they cannot tell whether the item is really unavailable. Both lead to failed orders, support questions and lost trust.

Fix

Replace the button with a disabled 'Out of stock' state or a 'Notify me when available' option for unavailable products. Apply this in the product card template, so every out-of-stock item behaves the same way. Optionally sort out-of-stock items to the end of the listing.

See also

C2

C4

Cart offers no way to change the quantity, remove an item or return to the product

LargerMedium

Page

/cart/

Issue

The cart line shows only the plain text "House Blend, 250 g 1 £9.95". There is no quantity selector, no remove button, no product image, no link to the product and no 'Continue shopping' link. The page data lists no forms and only one unlabelled button, which is in the header.
“House Blend, 250 g” · “1”
Forms on cart page: 0

Why it matters

Shoppers who want two bags or have added the wrong item cannot fix it in the cart, so they either abandon the order or go back through the shop.

Fix

Add a quantity stepper, a 'Remove' link and a product thumbnail that links to the product on each cart line. Recalculate the totals when the quantity changes, and add a 'Continue shopping' link to /shop/ next to 'Proceed to checkout'.

See also

C2

C5

Phone numbers and email address are not clickable, and the phone number is hidden on mobile

Quick winMedium

Page

All pages (shared header), /contact/

Issue

No reviewed page has a tel: or mailto: link. The header shows "Call us: +44 20 7946 0123" as plain text on desktop, and the 390 px mobile header doesn't show it at all. On /contact/, "+44 20 7946 0456" and "hello@halvane-coffee.example" are plain text as well.
“Call us on +44 20 7946 0456 or email hello@halvane-coffee.example.” · “Call us: +44 20 7946 0123”

Why it matters

Mobile visitors cannot tap to call or email, so they have to copy the details by hand. This adds friction on the main contact page.

Fix

Wrap the numbers in tel: links and the email address in a mailto: link. Example: <a href="tel:+442079460456">+44 20 7946 0456</a>. Apply the same to the header "Call us" number.

See also

K3, U4

Consistency & wording

K5

House Blend costs £8.95 on listings but £9.95 on its product page and in the cart

Quick winCritical

Page

/, /shop/, /products/house-blend/, /cart/

Issue

Version A: the homepage and /shop/ cards show "House Blend Chocolate, hazelnut, caramel £8.95". Version B: /products/house-blend/ shows "House Blend, 250 g £9.95", and the cart line shows "House Blend, 250 g 1 £9.95". The other coffees show the same price on the listing and the product page, for example Ethiopia Yirgacheffe at £11.50 and Swiss Water Decaf at £9.95.
“House Blend Chocolate, hazelnut, caramel £8.95”

Why it matters

A shopper who clicks a £8.95 product and is then asked to pay £9.95 sees a higher price than advertised. That is a misleading-price risk under the Consumer Protection from Unfair Trading Regulations 2008 and the DMCC Act 2024, and it damages trust at the moment of purchase. Check this with a qualified adviser.

Fix

Confirm the correct House Blend price, then correct the listing cards or the product data so the homepage, shop, product page, cart and checkout all show the same amount. Pull listing prices from the product record instead of typing them into the cards.

K1

Free-delivery threshold is given as £40, £45 and £50 on different pages

Quick winHigh

Page

All pages (promo bar), /faq/, /shipping/

Issue

The free-delivery threshold appears with three values. The orange bar on every page says "Free UK delivery on orders over £40". The FAQ answer says "Yes, UK delivery is free on orders over £50." The shipping page intro says "Free UK delivery on orders over £45.", and its table lists Royal Mail Tracked 48 as free from £45.
“Free UK delivery on orders over £40” · “Free UK delivery on orders over £45” · “Yes, UK delivery is free on orders over £50.”
Banner threshold: £40 · Shipping page threshold: £45

Why it matters

A customer with a £42 basket expects free delivery and then gets charged £3.95. This causes complaints and abandoned carts, and is a misleading-pricing risk under the UK Consumer Protection from Unfair Trading Regulations / DMCC Act 2024. UK DMCC Act 2024 (unfair commercial practices) · UK Consumer Protection from Unfair Trading Regulations 2008 (misleading actions)

Fix

Decide on one threshold and use it in the promo bar, the shipping page, the cart and the checkout logic. Check which value the cart actually applies. Then update the banner text, or the shipping intro and table, so all of them match. Ideally manage it from one setting.

See also

C7

K2

Opening hours on the page contradict the footer

Quick winHigh

Page

/contact/, All pages (shared footer)

Issue

The body says "Our roastery shop is open Monday to Saturday, 9:00–18:00", while the footer says "Mon–Fri 8:00–17:00". The two versions disagree on Saturdays and on both the opening and closing times.
“Our roastery shop is open Monday to Saturday, 9:00–18:00.” · “Mon–Fri 8:00–17:00”

Why it matters

Visitors may travel to a closed shop on a Saturday, or call outside the actual hours. This is misleading key information.

Fix

Confirm the real hours and use one version everywhere, including the footer template and Google Business Profile. If the shop hours and the phone or support hours differ, label them separately, for example "Shop: Mon–Sat 9:00–18:00 · Phone support: Mon–Fri 8:00–17:00".

See also

K9, L3

K3

Two different phone numbers on the contact page

Quick winHigh

Page

/contact/

Issue

The header says "Call us: +44 20 7946 0123", but the body text says "Call us on +44 20 7946 0456". A visitor cannot tell which number is correct.
“Call us: +44 20 7946 0123” · “Call us on +44 20 7946 0456”

Why it matters

Customers with order problems may call a dead or wrong line, which leads to lost calls and less trust. Inconsistent contact details also weaken local trust signals.

Fix

Choose one customer phone number and use it in the header, the contact page and the structured data. If both numbers are real, for example shop and wholesale, label each one clearly: "Orders: … / Wholesale: …".

See also

C5

K6

Returns period is 14 days on product pages, 30 days 'no questions asked' in the FAQ, and no returns on opened coffee on the shipping page

Quick winHigh

Page

/products/house-blend/, /faq/, /shipping/

Issue

Version A: /products/house-blend/ says "Returns within 14 days of delivery." Version B: /faq/ says "You can return any order within 30 days for a full refund, no questions asked." Version C: /shipping/ says "we cannot accept returns on opened coffee." The three statements disagree on the period and on whether opened coffee can be returned.
“You can return any order within 30 days for a full refund, no questions asked.”

Why it matters

Customers cannot tell what their rights are. The most generous public promise may be the one the shop is held to, and the conflict invites disputes and complaints.

Fix

Decide on one returns policy, publish it on a dedicated returns page (see L2), and use the same short wording, with a link to that page, on product pages, in the FAQ and on the shipping page.

K4

Product name spelled 'Ethopia' on listings but 'Ethiopia' on the product page

Quick winMedium

Page

/, /shop/

Issue

The homepage and /shop/ name the product "Ethopia Yirgacheffe" in the card heading and the link text. The product page H1 ("Ethiopia Yirgacheffe, 250 g") and the URL /products/ethiopia-yirgacheffe/ use the correct spelling.
“Ethopia Yirgacheffe”

Why it matters

Searches for 'Ethiopia Yirgacheffe' may match this listing less well, and screen-reader users hear a wrong product name. A mismatch between visible text and source text also points to a fragile template.

Fix

Correct the product name to 'Ethiopia Yirgacheffe' in the product data, so the source text and the visible text match. Check the product title field in the CMS, and check for any CSS or script that rewrites the visible text.

K7

Roasting schedule is 'roasted daily', 'roasted to order' and 'every Monday' on different pages

Quick winMedium

Page

/, /shop/, /products/ethiopia-yirgacheffe/, /about/

Issue

Version A: the homepage says "Small-batch beans, roasted daily in London and delivered to your door." Version B: /shop/ says "Every bag is roasted to order.", and the Ethiopia Yirgacheffe page says "Each 1 kg bag is roasted to order". Version C: /about/ says "We roast every Monday in small batches".
“We roast every Monday in small batches”

Why it matters

Freshness is the shop's main selling point. Three different roasting claims undermine trust, and a claim that doesn't match practice can be misleading.

Fix

State the real roasting schedule once, for example "We roast every Monday and dispatch within X working days", and use that wording on the homepage, shop, product pages and About page.

K8

Dispatch time is 'same day before 2 pm' in the FAQ but 'within two days' on a product page

Quick winMedium

Page

/faq/, /products/ethiopia-yirgacheffe/, /shipping/

Issue

Version A: /faq/ says "Orders placed before 2 pm ship the same day." Version B: /products/ethiopia-yirgacheffe/ says the coffee is "roasted to order and shipped within two days". The shipping page gives no cut-off time at all, and the About page's weekly Monday roast does not fit either promise.
“Orders placed before 2 pm ship the same day.”

Why it matters

Customers who pay for next-day delivery, or order a gift, plan around the dispatch time. Conflicting promises lead to missed expectations, complaints and refund requests.

Fix

Set one dispatch rule, for example "Order by 14:00 Mon–Fri; dispatched within 1 working day", and show it in the FAQ, on the shipping page and in the product template.

Navigation, links & CTAs

N1

"Gift cards" in the main navigation leads to a 404 page on every page

Quick winHigh

Page

All crawled pages, including https://demo.webverdio.com/, /shop/, /about/, /faq/ and /contact/, /gift-cards/

Issue

The main navigation item "Gift cards" links to /gift-cards/, which returns HTTP 404. The link was found on all 5 pages that were checked for links.
“Gift cards”
HTTP status of /gift-cards/: 404

Why it matters

A broken item in the main menu is seen by almost every visitor. It looks unfinished and loses gift buyers at the moment they show purchase intent.

Fix

Publish the gift cards page, or remove the "Gift cards" item from the navigation until it exists. If gift cards are sold as a product, link the menu item to that product page instead.

See also

N2, L1

Performance

T1

Homepage weighs 5.95 MB because of an unoptimised hero image; mobile LCP is 29.9 s

Quick winHigh

Page

/

Issue

Lighthouse measures the homepage at 5,950,866 bytes in 9 requests, and estimates 5,783 KiB of savings from image delivery. LCP (the time until the main image or text appears) is 29.9 s on mobile and 4.9 s on desktop, against a target of 2.5 s. The hero image is /img/hero.png. Other templates weigh under 10 KB with an LCP of about 0.9 s. Real-user data from the Chrome UX Report is not available because the site has too little traffic, so these are lab figures.
Mobile LCP (home): 29.9 s · Desktop LCP (home): 4.9 s · Page weight (home): 5,950,866 bytes · Estimated image savings (mobile): 5,783 KiB · Performance score mobile / desktop: 68 / 66 · Shop mobile LCP / weight: 0.9 s / 9,397 bytes

Why it matters

The homepage is the main entry point. On a phone connection its main content takes about 30 seconds to appear, so many visitors will leave first. Core Web Vitals are also a search ranking signal. https://web.dev/articles/lcp

Fix

Replace hero.png with a resized, compressed WebP or AVIF image of about 150–250 KB. Export it at the largest display width (about 1600 px), serve smaller versions to phones through srcset/sizes, give it explicit width and height, and add fetchpriority="high" without lazy loading. Then re-run Lighthouse to confirm the mobile LCP is below 2.5 s.

See also

T5

Accessibility

A1

Icon-only buttons and links (search, cart, product images) have no accessible name

Quick winHigh

Page

12 of 12 scanned pages, /, /shop/, /products/house-blend/, Sitewide header, All pages (header) +8

Issue

axe reports "button-name" (critical) on 12 pages and 12 elements: the search icon button has only an SVG and no text or aria-label. It also reports "link-name" (serious) on 12 pages and 21 elements: the cart icon link (href /cart/) and the product image links (for example <a href="/products/house-blend/"><img src="/img/house-blend.svg"></a>) have no accessible text. The keyboard test confirms unnamed tab stops ("button", "a") in the header and the product grid.
“−” · “+”
button-name: 12 pages, 12 elements · link-name: 12 pages, 21 elements · Lighthouse accessibility score (mobile): 57–75 · Images without alt attribute: 5 of 5 · Unlabelled controls: 2 (search button, cart link) · Unlabelled buttons: 1

Why it matters

Screen reader users hear only "button" or "link" and cannot find the search or the cart, which are essential for shopping. This fails WCAG 4.1.2 and 2.4.4. WCAG 2.2 SC 4.1.2 · WCAG 2.2 SC 2.4.4 · WCAG 2.2 SC 1.1.1 · WCAG 2.2 SC 4.1.2 Name, Role, Value

Fix

Add aria-label="Search" to the search button and aria-label="Cart" to the cart link in the header template. Add aria-hidden="true" to the decorative SVGs. For product image links, give the image a meaningful alt (the product name), or set alt="" and tabindex="-1" on the image link so the duplicate link is skipped and the title link carries the name.

See also

A3, A5

A3

14 images, including the hero and product images, have no alt attribute

Quick winMedium

Page

6 pages: https://demo.webverdio.com/, /shop/ and product pages, /shop/, /products/house-blend/, Likely all product pages, All product pages (product template), /products/decaf/ +1

Issue

axe "image-alt" (critical) reports 14 images on 6 pages with no alt attribute, for example /img/hero.png and /img/house-blend.svg on the homepage, and /img/ethiopia-yirgacheffe.svg on /shop/. The crawl shows 5 of 5 images without alt on the homepage and the shop, and 1 of 1 on each product page.
image-alt: 6 pages, 14 elements · Images without alt attribute: 5 of 5 · Image links without text: 5 · Images without alt: 1 of 1

Why it matters

Screen readers announce the file name or nothing, so blind shoppers miss the product images. Search engines also lose image context. This fails WCAG 1.1.1. WCAG 2.2 SC 1.1.1 · WCAG 2.2 SC 2.4.4

Fix

Add alt text to every product and hero image in the product and home templates. Use the product name plus a key detail, for example alt="House Blend coffee, 250 g bag". Use alt="" for purely decorative images.

See also

A1

A4

Text contrast is too low in the promo bar and the logo tagline, plus 90 other elements

Quick winMedium

Page

All pages (12 of 12 scanned pages)

Issue

The axe rule "color-contrast" flags 94 elements on 12 of 12 scanned pages. Measured examples: the promo bar "Free UK delivery on orders over £40" is #ffffff on #c8742c (3.5:1), and the logo tagline "Coffee Roasters" is #8a7b6c on #ffffff (4.09:1). The minimum for normal text is 4.5:1. The page reviews also show pale tasting notes such as "Chocolate, hazelnut, caramel", pale product descriptions on cream, and grey footer text ("Small-batch coffee, roasted in London.", "Mon–Fri 8:00–17:00", the copyright line) on dark brown. Those pairs were not measured individually.
“Free UK delivery on orders over £40” · “Chocolate, hazelnut, caramel” · “Read more about our coffee here.” · “Small-batch coffee, roasted in London.”
Promo bar #ffffff on #c8742c: 3.5:1 · Logo tagline #8a7b6c on #ffffff: 4.09:1 · Elements failing: 94 on 12 pages · Description contrast (estimated from screenshot): about 2:1 · Footer grey text contrast (estimated from screenshot): about 2.5–3:1

Why it matters

Low-contrast text is hard to read for people with low vision and on phones in daylight, and the free-delivery message is a key selling point. This fails WCAG 1.4.3. WCAG 2.2 SC 1.4.3 · WCAG 2.2 SC 2.4.4 · WCAG 2.2 SC 1.4.3 Contrast (Minimum)

Fix

Darken the brand orange behind white text to about #9e5a1f or darker, and darken the tagline to #6f6254 or darker. Check every pair with a contrast checker until it reaches at least 4.5:1, then re-run the scan to clear the other flagged elements, which probably use the same colour variables.

A5

Quantity − and + buttons on product pages are only 20×20 px

Quick winMedium

Page

4 product pages, including https://demo.webverdio.com/products/house-blend/ and /products/ethiopia-yirgacheffe/, /products/house-blend/, Likely all product pages, All product pages (product template), /products/decaf/, /products/cold-brew-kit/

Issue

axe "target-size" reports 8 elements on 4 product pages: the quantity buttons "−" and "+" are 20×20 px, below the 24×24 px minimum.
“−” · “+” · “Quantity: 1”
Button size: 20 × 20 px (minimum 24 × 24 px) · Elements: 8 on 4 pages · Approx. button size (screenshot): ≈20x20 px · WCAG 2.5.8 minimum: 24x24 px · Approx. button size (screenshot): ≈18×18 px · Quantity button size (estimated from screenshot): about 18–20 px

Why it matters

Small targets next to each other cause mis-taps on phones and are hard to use for people with limited motor control. This fails WCAG 2.5.8. WCAG 2.2 SC 2.5.8 · WCAG 2.2 SC 4.1.2

Fix

Increase the quantity buttons to at least 44×44 px on mobile, and at least 24×24 px everywhere. Add padding or a min-width and min-height to .qty button in the product template.

See also

A1

A6

Homepage carousels and customer quotes rotate automatically with no pause button

LargerMedium

Page

/

Issue

The homepage has 3 carousels that advance by themselves. The customer quote (“Lovely packaging and you can taste how fresh it is.” — M., Glasgow) changed within 5 seconds without any interaction. There is no pause, stop or hide control.
““Lovely packaging and you can taste how fresh it is.””
Auto-advancing carousels: 3 · Pause control: none

Why it matters

Moving content distracts people with attention or reading difficulties. Screen reader and slow readers can lose the text before they finish it. WCAG 2.2.2

Fix

Stop the carousels from advancing automatically, or add a visible pause/play button to each one. Also pause rotation when the carousel has keyboard focus or mouse hover, and do not auto-rotate when the visitor's system asks for reduced motion (prefers-reduced-motion).

A7

Cart prices and total stick out past the screen edge at 320 px

LargerMedium

Page

/cart/

Issue

At 320 px wide (400% zoom), the cart table cells '£9.95', '£3.95' and the total '£13.90' end at 336 px, 16 px beyond the right edge of the screen. In the 320 px homepage screenshot, the last menu item is also cut off and shows only 'Con'.
“£13.90” · “Con”
Right edge of total cell at 320 px: 336 px · Overflow: 16 px

Why it matters

People who zoom in or use small phones may not see the prices and order total, which they need to decide whether to buy. WCAG 1.4.10

Fix

Make the cart table fit narrow screens, for example by stacking each row's cells or letting the price column shrink. Remove fixed widths and padding on the table at small widths. For the header menu, wrap the items or move them into a menu button so 'Contact' is fully visible.

See also

U3

A8

Form fields use placeholder-only labels and no autocomplete

Quick winMedium

Page

/contact/

Issue

In the screenshots, "Name", "Email" and "Your message" appear only as placeholder text inside the fields, and vanish when the user types. The autocomplete attribute is empty on name and email, and no field is marked required.
“Name” · “Email” · “Your message”
Fields with autocomplete: 0 of 3

Why it matters

Users with memory or cognitive impairments lose the field's purpose once they start typing. Missing autocomplete fails WCAG 1.3.5 (Identify Input Purpose) and slows mobile entry. Light grey placeholder text may also have low contrast. WCAG 2.2 SC 1.3.5 · WCAG 2.2 SC 3.3.2

Fix

Show a visible label above each field and add autocomplete="name" and autocomplete="email". Mark Email and Message as required, with inline error messages in English, if they are needed for a reply.

See also

V4

Privacy & consent

V1

Cookie banner relies on implied consent and has no first-layer reject option

LargerHigh

Page

All pages (sitewide cookie banner)

Issue

Every page shows the same first-visit cookie banner: "We use cookies to improve your experience and for marketing. By continuing to browse, you agree to our use of cookies." On the homepage, the first layer offers only "Accept all" and a "Cookie settings" text link, with no equally prominent reject button. This audit could not reject cookies through the banner and had to hide it for later screenshots. The same banner was seen on the home, shop, product, cart, about, FAQ, contact, shipping and privacy pages.
“We use cookies to improve your experience and for marketing. By continuing to browse, you agree to our use of cookies.” · “Accept all” · “Cookie settings” · “By continuing to browse, you agree to our use of cookies.”
Banner coverage desktop: 30% · Banner coverage phone: 24%

Why it matters

Under UK GDPR and PECR, consent for non-essential cookies must be a clear affirmative action, and refusing should be as easy as accepting. Treating continued browsing as consent is not valid consent and is a regulatory risk (ICO guidance). This is a compliance risk, not legal advice; check with a qualified adviser. UK GDPR Art. 4(11) and Art. 7 · PECR Regulation 6 · ICO guidance on cookies and similar technologies · UK GDPR Art. 4(11), Art. 7

Fix

Replace the implied-consent wording and add a "Reject all" button with the same size and style as "Accept all" on the first layer. Suggested text: "We use essential cookies to run the shop. With your permission we also use analytics and marketing cookies." Buttons: "Accept all" / "Reject all" / "Settings". Make sure no marketing or analytics tags fire until the visitor accepts. The pre-consent request log in the technical stage should confirm this.

See also

V2, U1

V3

Privacy policy is missing almost all information UK GDPR Art. 13 requires

LargerHigh

Page

/privacy/

Issue

The whole policy is four sentences. It does not name the data controller (legal entity, address, contact email). It gives no lawful basis per purpose, no retention periods, and no list of data subject rights. It does not mention the right to complain to the ICO. Recipients are only described as "trusted partners", and international transfers (for example payment, email or analytics providers) are not covered. There is no 'last updated' date.
“We respect your privacy.” · “We may share it with trusted partners who help us run our business.” · “If you have any questions about this policy, please contact us.”
Word count of policy body: about 65 words

Why it matters

A webshop that processes order, payment, delivery and newsletter data must give this information. A placeholder-style policy creates regulatory risk with the ICO and undermines trust at checkout. This is not legal advice; check with a qualified adviser. UK GDPR Art. 13 · Data Protection Act 2018 · ICO guidance: Right to be informed · UK GDPR Art. 12 and Art. 13(1)(a)

Fix

Replace the text with a full privacy notice that covers every UK GDPR Art. 13 item. Include: the controller's legal name, registered address and privacy contact email. For each purpose (order fulfilment, payment, delivery, newsletter, analytics, marketing cookies), give the data used, the lawful basis and the retention period. Name categories or names of processors (payment provider, courier, email platform, hosting), cover international transfers and safeguards, and list the rights (access, rectification, erasure, objection, portability, withdrawing consent). Add the right to complain to the ICO (ico.org.uk), link to a cookie policy, and add a 'Last updated' date.

See also

V2, L3

V4

Newsletter and contact forms collect personal data without a privacy notice

Quick winMedium

Page

/, /contact/

Issue

Two forms collect personal data without a privacy notice. The homepage newsletter form "Get 10% off your first order" asks for an email address but gives no privacy link, no statement of how the email is used and no discount conditions, and the field has no autocomplete="email". The /contact/ form (Name, Email, Your message) has no text or privacy link near the "Send" button; the only privacy link is in the footer.
“Get 10% off your first order” · “Join our newsletter for new coffees and brewing tips.” · “Send”

Why it matters

UK GDPR Art. 13 requires information at the point of collection. Missing discount conditions can lead to disputes. The missing autocomplete attribute fails WCAG 1.3.5. UK GDPR Art. 13 · PECR Regulation 22 · WCAG 2.2 SC 1.3.5

Fix

Add a line under the form with a link to the privacy policy, and set autocomplete="email" and required on the field. For example: "We'll email you new coffees and brewing tips. Unsubscribe anytime. See our Privacy policy. Discount valid once per customer."

See also

V3, A8

Spelling & grammar

Appendix: smaller improvements

25 more findings with less impact, listed briefly. Each is real and has a concrete fix; deal with them after the issues above.

ID	Severity	Issue	Page	Fix
T3	Medium	12 of 13 pages have no meta description	All pages except the homepage	Write a unique meta description of 120–155 characters for the shop, each product and the key service pages.
T4	Medium	No structured data on any page, including product pages	All 13 crawled pages	Add Product + Offer JSON-LD to the product template and Organization + WebSite JSON-LD to the homepage.
T2	Medium	Product page titles are generic or incomplete ('Halvane Coffee', 'Decaf') Show screenshot	/products/house-blend/, /products/ethiopia-yirgacheffe/ +1	Set the titles to "House Blend | Halvane Coffee Roasters" and "Ethiopia Yirgacheffe | Halvane Coffee Roasters".
N2	Medium	Sitewide link to the brewing guide returns 404 Show screenshot	All crawled pages, including https://demo.webverdio.com/, /shop/, /about/, /faq/ and /contact/, /blog/brewing-guide/	Publish the brewing guide at /blog/brewing-guide/, or remove or redirect the link.
U1	Medium	Cookie banner covers 45% of the phone screen on arrival, hiding products and buttons Show screenshot	All pages (sitewide cookie banner)	Shrink the banner on mobile to a compact bar of no more than about 25% of the screen.
U2	Medium	Add to cart button sits below the first phone screen on every product page Show screenshot	All product pages (product template), measured on 4 product pages	Bring price and Add to cart into the first phone screen.
U3	Medium	Delivery time, cost and free-from columns are cut off on mobile Show screenshot	/shipping/	Make the table responsive by stacking each row as a card on narrow screens.
X1	Medium	Key security headers are missing: HSTS, CSP, frame protection and Permissions-Policy	/ (response headers)	Add the missing headers through Cloudflare (Transform Rules or SSL/TLS > Edge Certificates > HSTS) or at the origin server.
L7	Low	Cart total does not say whether VAT is included Show screenshot	/cart/	Add 'incl. VAT' next to the total, or a 'VAT included' line under it.
C7	Low	Cart charges £3.95 delivery without showing how close the order is to free delivery Show screenshot	/cart/	Add a line under the totals such as 'Add £30.05 more for free UK delivery'.
C6	Low	No order cut-off time or dispatch time for 'Next working day' delivery Show screenshot	/shipping/	Add a cut-off time and dispatch rule, for example "Order by 13:00 Mon–Fri for next-working-day delivery".
C8	Low	Form has no reply-time promise and no order or topic field Show screenshot	/contact/	Add an optional topic dropdown (Order / Wholesale / Other) and an order number field, and state a reply time.
P7	Low	Unclear whether separate Cold Brew Kit shipments cost extra or change delivery times Show screenshot	/shipping/	Explain in one sentence what happens to orders that include a Cold Brew Kit.
A9	Low	Promo and notice bars sit outside page landmarks, and a link is labelled only "here"	12 of 12 scanned pages, /	Place the promo and notice bars inside the header landmark, and rewrite the "here" link to describe its destination.
A10	Low	Cart table has no column headers and marks the total row as headers Show screenshot	/cart/	Add a header row with 'Product', 'Quantity' and 'Price' as column headers, and make the total row ordinary cells.
K9	Low	Contact page describes a roastery shop open six days, while the About page says visits must be arranged Show screenshot	/about/, /contact/	State clearly whether the roastery has a walk-in shop or takes visits by appointment only, give the address, and use the same wording on the About and Contact pages.
T11	Low	Lighthouse logs browser console errors on all 5 tested pages	/, /shop/ +3	Open the browser console on these pages, especially in a fresh session, and fix the reported errors.
T7	Low	Logo links to /index.html instead of the root URL Show screenshot	All pages (shared header)	Point the logo link to "/" and 301-redirect /index.html to the root.
T8	Low	No canonical tags on any page	All 13 crawled pages	Add a self-referencing absolute canonical tag to every page template.
T9	Low	No Open Graph tags, so shared links have no image or proper title	All 13 crawled pages	Add og:title, og:description, og:image and og:url to all templates, with the product photo as og:image on product pages.
T6	Low	Heading structure is broken: two H1s on the homepage, none on About, skipped levels Show screenshot	/, /about/ +1	Keep one H1 per page: change the second homepage H1 to an H2, and mark up the About page title as an H1.
T10	Low	XML sitemap likely lists a product URL that returns 404	/sitemap.xml, /products/seasonal-blend/	Remove /products/seasonal-blend/ from the sitemap, or 301-redirect it to the closest current product.
N3	Low	External link in the demo notice bar fails to resolve Show screenshot	All crawled pages, including https://demo.webverdio.com/, /shop/, /about/, /faq/ and /contact/	Correct the link target in the notice bar, or remove the link.
U4	Low	Mobile hero drops the value proposition and the phone number Show screenshot	/	Show a short version of the subline on mobile, and make the phone number a tel: link that also appears on mobile.
U5	Low	FAQ is too thin to answer common coffee-shop questions Show screenshot	/faq/	Add 6–10 questions based on real customer queries and link the answers to the relevant pages.

WCAG 2.2 AA review

All 55 success criteria at levels A and AA, evaluated on 4 key pages with automated tests, scripted browser tests (zoom, reflow, text spacing, keyboard, motion) and an AI review of screenshots and the accessibility tree, which is what screen readers receive. Criteria marked "manual check" need a person with assistive technology, or a completed process such as a form, login or checkout, which this audit never submits. This review is not a formal conformance statement.

Prioritized action plan

Ordered by risk first (legal and money), then conversion, then growth. The IDs refer to the findings above.

This week: legal, money and blocking issues

Next two weeks: flows and content accuracy

Within a month: visibility, speed and polish

Method, scope and limitations

Audit date: 2026-10-23. This audit crawled 19 internal URLs for automated checks and reviewed 12 pages individually at desktop and phone widths. It used Playwright (Chromium), Lighthouse 13 (5 pages) and axe-core 4 (12 pages). Findings about a shared template or component apply to every page that uses it.

Before any consent choice, the engine recorded which cookies and requests loaded. It then rejected non-essential cookies and closed popups for the remaining screenshots. Banner findings are based on the first-visit screenshot.

Conversion flows were not scripted: no products were added to a cart through a live session, no checkout was opened beyond its link, no orders were placed and no forms were submitted. The findings on 'Add to cart' and checkout come from the link targets and the pages they lead to. To confirm the full flow once it is fixed, the owner should place one test order.

No test account was provided, so nothing behind a login was audited.

Speed figures are Lighthouse lab measurements only. The Chrome UX Report has no real-user data for this site, because it has too little Chrome traffic to be included.

The WCAG 2.2 AA review covered 4 key pages. 19 criteria pass, 15 fail, 15 need a manual check by a person using assistive technology or completing a process (forms, login, checkout), and 6 do not apply. This is not a formal conformance statement.

Whether Google indexes the pages was not checked, because that requires Search Console access. The sitemap finding (T10) is marked as likely.

Security checks were passive only: response headers and public files. No vulnerability testing was done.

3 evidence screenshots could not be re-located on the live site; the related text may have changed since it was collected.

Legal points describe risks under UK rules (UK GDPR, PECR, the Consumer Contracts Regulations 2013, company disclosure rules, the DMCC Act 2024). They are not legal advice; check them with a qualified adviser.